Read about how hypnosis for smoking cessation is the

second most effective way to quit smoking!


Research into the effectiveness of smoking cessation methods, carried out by Chockalingam Viswesvaran and Frank L Schmidt of the Department of Management and Organizations at the University of Iowa, was published in the Journal of Applied Psychology in 1992.  

The review covered 633 studies of smoking cessation methods, involving 71,806 subjects. These studies were sorted into 15 types of program, one of which was hypnosis. 48 of the 633 studies qualified as hypnosis, and they involved 6,020 people. Once adjusted for the 6% of hypnotees who would have given up anyway (established by 41 control groups scattered throughout the review) hypnosis proved to be 30% successful. So out of the 6,020 hypnotees, 1,806 quit thanks to hypnosis. That means that 70,000 of the advertisements’ “over 70,000,” did not stop smoking due to hypnosis. On the other hand, if they had all had hypnosis, another 19,736 would have stopped, instead of the 13,157 who actually did.  

  • Hypnosis is the second most effective way of making someone quit smoking, after heart disease but ahead of lung disease.
  • Hypnosis is three times more likely to succeed than will power alone.  
  • Hypnosis is 30 times more effective than your doctor’s advice.  
  • Hypnosis is 50% more effective than all other smoking cessation methods put together.  
  • If you want to stop smoking, and don’t want to wait for a heart attack, hypnosis is clearly and unarguably your best bet.

 

Type of Program

No. of Studies

Total Sample

Mean Quit Rate

Control Adjustment

Net Effectiveness

Relative Effectiveness

Success Ranking

Cardiac patients

34

4,553

42%

6%

36%

0.83

1

Hypnosis

48

6,020

36%

6%

30%

1.00

2

Miscellaneous

10

1,400

35%

6%

29%

1.03

3

Pulmonary patients

17

1,661

34%

6%

28%

1.07

4

Smoke aversion

103

2,557

31%

6%

25%

1.20

5

Group withdrawal clinics

46

11,580

30%

6%

24%

1.25

6

Acupuncture

19

2,992

30%

6%

24%

1.25

7

Other aversive techniques

178

3,926

27%

6%

21%

1.43

8

Five-day plans

25

7,828

26%

6%

20%

1.50

9

Educational

27

3,352

24%

6%

18%

1.67

10

Medication

29

6,810

18%

6%

12%

2.50

11

Enhanced physician advice

16

3,486

18%

6%

12%

2.50

12

Nicotine gum

40

4,866

16%

6%

10%

3.00

13

Self-care

24

3,585

15%

6%

9%

3.33

14

Physician advice

17

7,190

7%

6%

1%

30.00

15

Totals

633

71,806






Averages



26%


20%



(Adapted from "A Meta-Analytic Comparison of the Effectiveness of Smoking Cessation Methods,"

Viswesvaran and Schmidt, Journal of Applied Psychology, 1992, Vol 77, No. 4 534-561.)